We offer a range of high quality accounting, financial and business services in and around Milton Keynes.

Building a brand

B2B Business Advisors Limited can provide advice on all aspects of starting a business in the Milton Keynes area – not only the finance and tax issues…

Whatever your line of business, the right brand is essential. Your brand should encapsulate everything you want your customers to think about your business. The right brand can help you to increase your market share and encourage long-term customer loyalty.

The Package…not just the packaging

Think 'brand', and the initial tendency is often to picture a particular well-known logo or style of packaging. However, building a brand is really about forging a unique identity in the marketplace - not just a neat logo or slogan - and if you want to go beyond merely differentiating your product or service from others in the market, you need to think about the complete package.

What should a brand do?

When building your brand, your overall aim should be to create a positive, consistent message, which is instantly recognisable for your customers.

Brand recognition is only the start, however. You will want to communicate an association with a particular quality, such as value for money, a traditional approach or exceptional service, which will appeal to customers and encourage them to put your brand first. You might like to refer back to your business plan and/or mission statement.

Brand tips

1. Define your qualities
Begin by defining the qualities which most closely represent your product or service. For example, do you aim to be modern, innovative and dynamic, or more focused on high-class, high-quality and reliability?
Brand names can inspire a feeling of confidence, and over time customers will automatically associate your company with the qualities you have chosen to highlight, when they come into contact with your brand.
2. Be original
Make sure that your brand is original and does not impinge on another design.
3. Be consistent
Make sure your branding and logos are consistent on all of your stationery, mailers, advertisements and website.

If you are a start-up in the Milton Keynes area and would like some expert advice, contact B2B Business Advisors Limited.

Register

Why not register to receive our monthly newswire? This is packed full of essential business news and handy tax tips to help save you money.

Learn more

Tax Calendar

Our handy tax calendar provides an overview of the key tax dates for your diary.

Learn more

Calculators

B2B’s interactive tax calculators can be used to calculate VAT due, the taxable benefits on your company car and how much your savings are worth.

Learn more

Home | About us | Contact us | Logon | Register | Accessibility | Disclaimer | Help | Site map |

© 2018 B2B Business Advisors Limited. All rights reserved.

We use cookies on this website, you can find more information about cookies here.
Chartered Tax Adviser

Registered in England, Company Registration number – 7906656. Registered Office – 58b High Street, Stony Stratford, Milton Keynes, MK11 1AQ. Registered with the Chartered Institute of Taxation as a firm of Chartered Tax Advisers. Registered to carry out audit work and regulated for a range of investment business activities by the Institute of Chartered Accountants in England and Wales.